The funniest prepaid cards for kids
Challenge
Osper needed to bring to market a collection of prepaid cards that children would find appealing and that would provide a design differentiation from its competitors.
The partnership with Viacom UK would provide the resources to achieve the goal, but they needed to create a collection of prepaid cards for children that would generate excitement, not only for the children, but also for the parents, and Osper was the right choice for them.
Goal
With communication and access to Viacom's resource base we were able to create a wide collection of designs for children's cards with Nickelodeon's most popular characters.
SpongeBob SquarePants, Teenage Mutant Ninja Turtles or Jojo, were selected to make the designs in compliance with Nickelodeon’s standards.
Result
The designs created generated a high impact on the market and on Osper users, achieving with this product a high impact in the media, echoing the designs and the Osper x Nickelodeon product.
The initiative exceeded the particular expectations of the project, creating a product not only attractive for parents in the management of their children’s wallets, but also creating a high impact on the youngest children, making this product almost a collector’s item.
