Communication at the service of innovation raises recognition and egagement with the target audience.
Services
Client
Year
Challenge
Rudo Pomade was born as an innovative brand in the creation of cosmetic products for hairstyling.
In a market saturated with brands of hair styling products where the concept of natural and the use of active ingredients is based on very low percentages, there was a need to communicate and launch a product which contains a high percentage of active ingredients which benefits its use and prevents adverse consequences of prolonged use.
To communicate this we needed to develop naming, branding and packaging that would connect with the public, as well as strong communication to quickly position the product in a saturated market.
Goal
We did some intense market research, refined their brand message, and created a brand look to truly showcase their identity.
From this information, we meticulously refined your brand message to give it authenticity and resonance. Beyond the words, we embark on a creative journey, creating a fresh visual identity that showcases your unique essence. This integrated approach, combining communication and captivating visual aesthetics, allows our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company stands on a robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
We excel in crafting distinctive brands that set themselves apart from the competition.
